Bing recently became the second most popular search site on the Internet, but is still far behind to Google. Here are three reasons Bing will narrow that gap in 2012.
- Bing partnerships with Facebook and Twitter will pay off
- Bing integration with Xbox and Kinect will help
- Bigger reach in mobile will grow market share
Google fears Bing enough that it will pay Mozilla nearly $1 billion over the next three years to remain the default search engine on Firefox. Google wouldn't pay that money if it didn't recognize that Bing was a formidable competitor.
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