Usability

[Nomar]

This is probably one of the most important aspects of your site nowadays. People want it easy, smooth and fast. Focus on usability and your sales will go up!

Avoid blurry pages, come to the point and make it clear where visitors have to click

[Lukehluke]

Yeah that does seem to be the way to go. You can tell this by some of the most popular websites. They seem to go for the most simple look they can for example Google and Facebook.

[Nomar]

Indeed. When you design a new site, take a look at some of the popular sites in your niche. You can get good ideas from their designs that work

[zhoom]

Indeed. When you design a new site, take a look at some of the popular sites in your niche. You can get good ideas from their designs that work

Very true. In that way you can learn what are the things that are not so good with their site and make it to make a head of them.