Give search engines what they want while pleasing your website visitors

[bashi]

The title and the major tag line on your web page should contain the main selling proposition of your website and one or two good keywords.

When a searcher sees your website in the search results, the title will show the searcher that the he has found a good match. The content on your web page should confirm and clarify this with more detail.

[72666]

Exactly! You know what it is about

[Lukehluke]

Yes doing that is very important.