Yahoo Search Engine Optimization

[ronells]

Aspects of backlink counts that must be taken into consideration when optimizing your website for Yahoo!:

* Quality of site - like Google has attempted to do in the past with PageRank and is learning to do with TrustRank, sheer numbers aren't what will get you high rankings on Yahoo!, the quality of those links is more important.
* Position of link - like all the major engines, the position of your link on the page is important. A link at or near the bottom of the page is less valuable than a link nearer to the top. Also, if your link is on a page with other links, the effect that link will have on your rankings decreases respective to the number of links on the linking page.
* Anchor text - the text used to link to your site will help reinforce that the keywords in that anchor text are associated with your site/page. Also, if that anchor text in in the midst of the content it will hold greater weight than if that anchor text is in a directory-style format above a description (i.e. link a standard links page)
* Non-reciprocal links - reciprocal links are certainly still valuable on Yahoo! however it is important to supplement these links with non-reciprocal links in the form of directory listings and other one-way links.

[pinkvinny]

To optimize and rank highly on Yahoo, you have to put more effort on keyword density, site structure, backlinks and aging.

[Solushunz]

II am glad t read this nice feedback on Yahoo Search Engine Optimization with goal direction.

[austinbaiy]

You can argue that the Open Directory Project has more influence or reach, but as a single site on the Internet where people are looking for information, Yahoo is the Champion. For that reason, you must get your site listed on Yahoo!, and you most likely will have to pay.

Yahoo! appeared on the Internet first back in 1994. In the beginning, it was a spare-time project of a couple grad students at Stanford. Basically in the beginning, Yahoo! was a list of sites worth visiting, no different from the many lists of "favorite links" or "recommended sites" you see all over the Web today. The difference was, the founders of Yahoo! were faster and smarter than everyone else. Yahoo! quickly grew from a pet project to a full-fledged company and went public in April, 1996.

By the way, the founders of Yahoo!, in an interview with Terri Gross on National Public Radio in 1997, said that Yahoo! stands for, "You Always Have Other Options". Well, the founders definitely have other options, but you don't! We sometimes think that the founders are calling us all "Yahoos" (see Gulliver's Travels). Take that to your cocktail party.