Yahoo! Publisher Network to Close April 30, 2010

[niks00789]

It seems like most sites these days use Google Adsense to show ads on their sites. Many of you probably know but Yahoo! had a similar program called Yahoo! Publisher Network.

They are sending email to their publishers

Dear Publisher,

Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.

For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.

We thank you for your participation in the Yahoo! Publisher Network beta. If you have any questions regarding this announcement, please contact our Support Team at (866) 785-2636, Monday through Friday from 7:00 a.m. to 5:00 p.m. PDT.
Sincerely,

Your Partners at Yahoo!

Looks like they have decided to call it quits.

[Lukehluke]

Thats not very good.

I was hoping that they would expand it to other countries.

[prasanth5]

This is in consequence of their competition with google. This was expected. One would feel sorry for yahoo.com We wish the great company all the best in future.

[mooguy]

Maybe they are planning something big. They won't easily give up.

[niks00789]

ya thats true but maybe they are planning something different
and even i think that they aint creating any tough competition to google adsense
so its better that they give up

[Lukehluke]

I personally think that if they released it globally or at least to the other 1st world countries then they will have a lot of people applying.

[niks00789]

i guess if u need your advertising network to floruish
then they should start paying more for indian visitors
i mean, comeon, we all know that watever site it maybe, users from india mostly constitute the majority of traffic, so i guess if they start paying more for traffic from india, they might just become tough competition for other networks

[Lukehluke]

Depending how wealthy India gets over the next few years.

As they consider all the rich countries to be worth the most per click.

[Nomar]

India is getting richer for sure, only takes time

[prasanth5]

Yea, I too read and heard about it. It was shocking to know about that but I think they would bounce back strongly with some innovations.