Top 5 elements that you need for high rankings on Google

[Nomar]

Getting listed on Google's first result page is the goal of many webmasters. Unfortunately, many webmasters still do the wrong things to improve their rankings.

It's not possible to get top 10 rankings on Google by focusing on a single strategy. Getting listed on Google requires you to work on all elements of your website. Here are the top 5 factors that influence the position of your website in Google's search results:

Ranking factor 1: website accessibility

It doesn't make sense to optimize your web pages if search engines cannot access your web pages:

* Your robots.txt file should allow search engines to visit your web pages. If your robots.txt file contains errors then many search engines won't list your website.
* The HTML code of your web pages should be error-free and your web server should return the correct response code. The contents of your web pages should be readable to search engine spiders.

Ranking factor 2: site architecture

Google wants to show relevant websites in the search results. Your website shouldn't be a collection of random web pages. If you want to get top 10 rankings on Google, the pages of your website should be related. Your web pages should show Google that your website is relevant to a certain topic. All pages of your website should be linked. If possible, web surfers should reach any page of your website with a maximum of three clicks. The links and the directory structure of your website should make it easy to search engines to categorize the contents of your website.

Ranking factor 3: keywords

Choosing the right keywords is one of the most important steps. If you choose the wrong keywords, you won't succeed with your campaign.

* Optimize different pages of your website for different keyphrases. The more pages of your website you optimize, the better.
* Start with very targeted keyphrases that consists of many words, for example "find inexpensive hotels in brussels".
* When you have top rankings for these targeted keyphrases, proceed with more general keywords such as "hotels in brussels".
* When you have top rankings for these keyphrases, you can proceed with very general keywords such as "hotels".

In general, targeted keywords have a much higher conversion rate than general keywords, i.e. you will get more sales per visitor with "find inexpensive hotels in brussels" than with "hotels". Also think about the type of visitor that you attract with a keyword. Are these people interested in information or do they want to buy?

Ranking factor 4: content

Your website won't get high rankings on Google if it only offers articles and affiliate links that can be found on dozens of other websites. Separate your website from the rest by creating unique and trustworthy content. Write your own articles about the topic of your website, publish them on your own website and make your website a useful resource.

Ranking factor 5: links from other websites

It is not possible to get high rankings on Google without having links from other websites. The more links point to your website, the more likely it is that your website gets good positions in Google's search results. The links to your website should be from trusted websites. If a web page that links to you is related to your own website then the effect of that link on the search engine rankings of your website is higher than the effect of an unrelated link. It also helps if social bookmark websites link to your website. If many people bookmark your website on social bookmark sites, then this is a sign that your website might deserve high rankings.

A small error in one element can destroy your effects in all other ranking elements. For that reason, it is important to use the right strategy when optimizing your website.

[JacobCD]

The one that I, as a freelance writer, tend to focus on the most is number four: the content. Time and time again, I have seen people go the cheap route when it comes to the content and they lose out in the end. "I'll hire someone who writes a ton of cheap content." Google can always tell bad content from good content. Bad writers stuff the articles with keywords. Good writers throw in necessary keywords without stuffing. Content is so important for a site's SEO and for high rankings in Google.

[bashi]

very informative thread.. I focus the most on factor 3,4 and 5

at this moment im really into how to get good relevant links from other websites, that will last and not dissapear in a short period or something..

[Lukehluke]

I think getting a main keyword is important but its also its important to get the keywords that get less traffic but will get you related traffic e.g. traffic from a search engine to a post instead of the main blog page.

[webhostman]

first of all big thanks for this
i do agree with you of what you said

Ranking factor 3: keywords

important one

Ranking factor 4: content

main one

[Lukehluke]

I like working on backlinks and content

[bashi]

I think getting a main keyword is important but its also its important to get the keywords that get less traffic but will get you related traffic e.g. traffic from a search engine to a post instead of the main blog page.

Having a main keyword is indeed important, this way you have something to work to! And along working on your main keyword, you will find new keywords that are picking up and you can work getting higher rankings for those to! Just keep on building

[Andrew11]

Thanks very informative thread. Google likes sites that have had consistent new content for a few months over new sites.

[prasanth5]

Of the factors mentioned I like the last one, links from other websites. This is a very good concept. It involves advertising in some well known ptcs as well as most of them are often found through google by the online workers.

[MuhammadSufyan]

Yeah and I think I have to follow these links.