Importance of Anchor Texts in Link Building

[Nomar]

If you are building links for your website, it is important to use different anchor texts instead of always the same.

Pick around 5 different anchor texts and switch between them while building links. This way the search engines won't see it as spam and take it more seriously!

[Lukehluke]

I agree and I always try to change it

[jimcarrey99]

Anchor text means our keywords which we connect to our links. It only give you a back link to particular keyword.


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[pinkvinny]

When building links for the purpose of SEO, the single most important part of any link is the actual text that makes up the link, this text is called the Anchor Text. If the Anchor Text is made up from your Keywords that link will carry a lot more weight in the eyes of Google.

[alexclark]

I agree with you nomar.

[ishuvonet]

I think it is more important to add your targeted keywords as anchor text and building backlinks slowly to get rid of considered as spam by search engines.